Central Asia, Beauty Expo

Central Asia, Beauty Expo, Almaty, Kazachstan
30.05–01.06.2024

From May 30 to June 1, 2024, our company successfully participated in the sixth edition of a major trade fair, attracting around 15,000 visitors from Central and Eastern Asia.

Our focus was on showcasing our leading brands—HARMONIQ, SKINIMAL, DASO, KOBO, and BOTANIC—which garnered significant attention from industry professionals, including retail chain representatives and owners of beauty salons and pharmacies.

Key achievements included establishing valuable business contacts in emerging markets such as Kazakhstan, Uzbekistan, and China, where the beauty sector is rapidly expanding. The event also provided insights into industry trends and reinforced our brands’ international standing.

Overall, our participation was highly successful, paving the way for future growth and strengthening our position in the global cosmetics market.