Arena of Beauty

Arena of Beauty, Sofia, Bulgaria
26-28.04.2024

Our company recently participated in a major beauty industry trade fair in the Balkans, where we showcased our brands: HARMONIQ, DASO, KOBO, BOTANIC, HOME SPA, DERMI, and SKINIMAL. The event was a valuable opportunity to introduce our innovative products to the rapidly growing Balkan market, especially in Bulgaria.

Our booths attracted significant attention from both individual customers and industry professionals. We conducted numerous B2B meetings with key distributors, pharmacy owners, beauty salon operators, and drugstore chain representatives, which helped us gain a deeper understanding of the local market and tailor our business strategies accordingly. We anticipate that these new relationships will lead to long-term collaborations and expand our presence in the Balkans.

Additionally, the trade fair allowed us to observe the latest beauty industry trends and assess the competition in the region, providing insights that will help us refine our product offerings to better meet customer needs.

In summary, our participation in the Balkan trade fair was not only successful in promoting our brands but also strategically important for our continued growth in new markets. The contacts and insights gained have well-positioned us for further expansion and for strengthening our brands in the Balkan market.