Exibition Cosmetista

Exibition Cosmetista, Casablanca, Maroko
11-14.05.2024

In mid-May, our company participated in the 7th edition of the cosmetics trade fair in Casablanca, the largest and most important industry event in North Africa. This year’s fair was remarkable in both scale and organization, attracting over 17,000 visitors and offering exhibitors 2,500 square meters of exhibition space.

At the event, we promoted our innovative brands—SKINIMAL, HARMONIQ, BOTANIC, and DASO/KOBO—drawing significant attention from beauty industry professionals. Our booth facilitated numerous business meetings with experienced distributors, pharmacy owners, and beauty salon operators, helping us establish valuable contacts and explore new market opportunities.

The fair also allowed us to build direct, personal relationships with potential partners, which is crucial for long-term collaboration. Our booth attracted visitors from diverse countries, including Morocco, the UAE, Belgium, France, Senegal, and the Ivory Coast, demonstrating the international appeal of our products.

The event was excellently organized by the Polish Investment and Trade Agency (PAIH), with meticulous attention to detail and an elegant atmosphere that supported productive business discussions. The presence of the Polish Ambassador at the official opening further underscored the event’s prestige.

In summary, our participation in the Casablanca trade fair was a successful opportunity to promote our brands, establish valuable business contacts, and strengthen our position in international markets. We expect these new relationships and experiences to yield significant benefits in the near future.