Touch of Paris

The Touch of Paris, Belgrade, Serbia
06-07.04.2024

On April 6th and 7th, 2024, our company participated in the 40th anniversary edition of the Touch of Paris trade fair in Belgrade, the largest cosmetics event in the region. The fair, which attracted around 10,000 attendees and 200 exhibitors, showcased leading cosmetic and haircare brands from across the globe, reflecting its growing prestige in the beauty, health, and wellness sectors.

At this prestigious event, we promoted NATURA company brands—HARMONIQ, DASO, SKINIMAL, BOTANIC, and HOME SPA.

Our participation focused on increasing brand visibility and establishing new business connections, particularly with potential distributors from Serbia, Bosnia and Herzegovina, and Iran. The SKINIMAL brand, known for its innovative skincare solutions and popular mascara line, received significant attention, indicating strong prospects for future collaboration.

The fair also provided an excellent platform for networking, exchanging ideas, and building long-term partnerships in a professional and elegant environment. The positive reception of our products and the new relationships formed during the event underscore the growing strength of our brands in the international cosmetics market. We anticipate that the experience and connections gained at this event will significantly contribute to the continued growth and development of our company.